Motivation isn’t the solution; motivation is the problem. Please, let me explain. The belief that you need motivation to take action is going to prevent you from forming any habits. Motivation isn’t an effective strategy for long-term behavior change for two reasons. Motivation fluctuates from day to day and tends to decrease over time. Habits not only fly under the radar of our conscious brain, but they also fly under the radar of our emotions. Just like we savor the first bite of our meal more than the last, we tend to be less motivated the more times we repeat a routine. Boredom is the biggest obstacle to excellence. A lot of people hit the gym for two or three weeks, then lose their motivation to go and quit. They blame their lack of motivation, but it is their belief that they need to be motivated to go that is the problem. So, if motivation isn’t the solution, what is? Continue reading THE MOTIVATION FALLACY