“Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. They govern us in all we do, in all we say, in all we think: every effort we can make to throw off our subjection, will serve but to demonstrate and confirm it. In words a man may pretend to abjure their empire: but in reality, he will remain subject to it all the while.” Jeremy Bentham

At the most fundamental level, PAIN and PLEASURE are the two forces that motivate us to do anything. Every motive can be boiled down to an effort to avoid pain or seek pleasure. Our desire to avoid pain is powerful, even more, powerful than our desire to seek pleasure. It is more closely linked to our survival. Continue reading “PAIN & PLEASURE -USE THEM OR THEY WILL USE YOU”